Now I know that with a lovehate topic like web advertising someone is going to expect paragraphs about pop-ups, but really, with the browser technology available today does every really need to see a pop up again? I don't remember the last time I saw a pop up for a poker site or porn but it wasn't too long ago that my desktop would be beseiged by them. I will say that almost as annoying as pop-up ads are the banner or sidebar ads that make noise. Try scrolling through the torrent compiler mininova.org with a smiley banner droning out a constant "Hello?" or a sidebar ad that crackles with a plasma energy burst that sounds like the electric pulses from the Commodore 64's Impossible Mission.
Now that Google is perfecting its "Blog Search" technology, the site can, on a week by week basis, navigate the meme streets and provide the Adsense matrix engine fodder to figure out which ads to show me and when, privacy advocates will start to squirm, and surfers will seek out proxy servers, and the truly paranoid will shut off every cookie and manually fill out form fields every visit back to a site. But what's the real problem here? I've consigned myself to the fact that I'm not going to be able to exist on the web without advertising of some sort. That said, 99% of ads have become wallpaper to me.
So I ask myself, do I really care that Google or any other company is compiling data about me to better target advertising to my browser? And the answer is yes, I do care, but not for the reasons you might think.
I care because I remember the layers of porn popups upon visiting warez sites and ads that were simply reaching for a clickthrough by sheer numbers. I care because I once had to sacrificially frag a Bonzi Buddy in effigy to keep myself sane. I care because I would rather see an unobtrusive column of a few links and text that maybe, once out ten thousand times, should I choose to click it, will actually be about something that I may have a fleeting interest in instead of some peripheral perception of static cunieform.
Let ads line me up in crosshairs. Show me something from a tech store or a blogging service or a social networking site instead of some banal cartoonish test of skill that I'm supposed to strive for in a sidebar. Show me something about Guinness or Jack Daniels instead of St. Pauli's and Bacardi. Pitch me an HDTV or a torrent app instead of an instant messenger add-on that will allow me to send sparkly smileys. Try to tempt me with a some consumer electronics or gadgets instead of mutual funds or insurance. I'd rather at least hold up the facade that at least somewhere in a server wearhouse The Gibson is parsing an algorithm to learn something about me instead of just sitting there cranking out spam into a billion killfiles.
Make no mistake, if I could choose between surfing the web with or without ads, I'd definitely forgo banners and pop-ups and sidebars - oh my! But if I have to live with web ads, I'll take the enemy I know over the enemy I don't.
