lovehate: Unboxing Day

I remember a couple of years ago when someone told me to watch an unboxing of a new product on YouTube. I can't remember what it was, but i gave this friend the benefit of the doubt and went clicking away on the link he sent me.

Wow! What a waste of time.

Not only did I not care about the item being unboxed or the person doing the unboxing, but i actually started to resent the entire process. It's almost like they were rubbing it in my face that they had something I didn't. And even though I didn't want the product they were unboxing, I started to feel envious of the joy they took out of unboxing it.

I will admit that there is a certain anticipatory feeling that accompanies opening a new product, but I can't imagine the process that takes one from frustratingly tearing shrinkwrap and mauling cardboard to actually do it in front of a video camera. Because while I was shocked that anyone would actually record themselves doing such a thing, by the sheer numbers of like videos in YouTube's "related" column, I discovered that thousands of people actually found this process exciting.

Now far be it from me to rain on people's parades. After all there are far worse things that people do to get their rocks off.

I was reminded of that day when today I "unboxed" my first iPhone. Oh sure, I've unboxed the iPod shuffle, the iPod Nano, and the iPod Touch over the past few years, but nothing sparked my synapses like opening my iPhone... which I did... at work... without fanfare, without video camera, without pacing and shaking my hands in eager anticipation. I took a letter opener, gouged the shrinkwrap, ripped the box open, flung the manuals in the trash and swapped out SIM cards without soundtrack, special effects, chromakey titles or people watching on YouTube.

Am I alone here folks? I'm a tech guy! I like gadgets and toys and regularly buy a whole crapload of electronica I don't need but still covet. Maybe I'm just jaded. Maybe I just come from a time where my favorite unboxing of the day had to do with a bowl of Count Chocula and digging out the cheap plastic toy at the bottom... aaah! those were good times.

I used to think "Unboxing" was a late-career George Foreman fight. Now I think it should have a day named after it since people love it so much. I figure here in my home and native land of Canada we have Boxing Day on December 26th, but that doesn't make sense. The day after Xmas is anything but Boxing Day anymore; it's all about the Unboxing.

I am thus declaring December 26th Unboxing Day in Canada, not because that's when we open things (which occurs the day previous) but because that's when we debox our households after the clutter of commerciality drowns us. I suppose one could call it Deboxing Day, but Debox sounds too much like a new pharma scam. 

Join with me on December 26th to celebrate Unboxing Day and liberate your house of boxes... except of course the Idiot Box, which is still a box, but how many boxes can you bask in the warm glow of on Xmas Eve?