The answer is simple. Print ads used to be weird while trying to normal; this made them surreal and, by default, intriguing. Often not for their content, but instead through sheer disbelief.
Now print ads are trying to be weird... and that's just real. You can't beat disturbing obliviousness... of course, you can just disbelieve all of this and think of this as a fucked up old ads post.
And I couldn't skip this one. Surreal for content alone.
