Those of you in the US probably haven't been following the #belltwit hashtag on Twitter to know that Bell Mobility in Canada has been giving us an example of how NOT to market to a web-savvy generation.
After Twitter removing SMS updates in Canada a few months back (to great dismay) Bell scooped up the monopoly on SMS tweets only to announce that there would be a 15 cent in and out charge ON TOP of existing text plans as tweets were considered "premium".
That was modified 18 hours ago to only include outgoing (which is still ridiculous). Just earlier this evening the issue was finally resolved in Bell "cutting a deal" with Twitter to use its API in a way that would cost any additional amount to those already on text message plans.
Please check out smsless.com to find the real disturbing stats on the price gouging that occurs with SMS/text messaging and join "Text Nothing Day" on the 15th of each month.