Straight out of the gate let me plead guilty - I have a soft spot in my heart for tech blogs and podcasts. I have, however, written several times on the ourobouros-like feeding of such blogs and podcasts on each other and often themselves. This humble blogger and podcaster feels that we've stretched the envelope a bit much when 390 words can be devoted to the headline:
Now I know that the writers at arstechnica and other like sites are prompted to pick up on even the smallest tidbit of minutae about the most arcane aspects of Apple, Microsoft or Google, but isn't a post where the optimistic highlight is "however, the company has indicated that it's at least contemplating how to best implement the idea, should the opportunity arise one day."
Let's deconstruct. 390 words that concludes, on the basis of a patent filing mind you, that Apple is "indicating that it's contemplating" a product that may be a possibility some day. I'm all for the "if/then" logic construct, but in this conclusion where's the "then"? I'm stuck with so many "ifs" in front of me that I feel like I'm at the "Obscure Films of Malcolm McDowell Festival."
The "news" of this story could be (and probably should be) started and finished with the headline. Everything else is supposition and subjectivity, which is fine, but doesn't inspire return visits. The article's tagline includes "Speculation about a Mac tablet refuses to die." Well of course it refuses to die, you keep bringing it up!
I don't mean to pick on this article or writer specifically because this post is symptomatic of a pattern that is creeping forward as more and more bloggers tend to be fighting for the same content. My thoughts, if you're going to go completely speculative and conditional anyway, knock one out of the park. How about:
"Apple was once again caught filing a patent for technology that could be used in a new tablet computer, but will more likely be used in building a spaceship capable of breaching the theoretical space/time continuum. If such a feat is accomplished, the Cupertino mindtrust could place Steve Jobs into the iStar and blast him backwards in time to the point where his current condition is/was not an issue. They would, however, have to ensure that should he interact with any Sleestacks along the way, his encounter would not result in any repercussion for the possibility of the development of the iPhone Clear which cannot be seen by the naked eye but does have cut/paste and Flash functionality."