I don't know that, if I was ever the owner of a major restaurant chain, I would ever want to ask my customers to come and "Taste the Awesome". If I'm offering something for a limited time, does that mean that the awesome hasn't existed in my eateries before, and that soon it won't anymore.
If the former, I would think it may a slap in the face to my loyal customers who have been frequenting the establishments for years, sucking down greaseball chunks of cow carcass adorned with "American" cheese that is far more suited to being garish than garnish. It's giving the ultimate FU! to all the fine folks who've been telling their friends for years how "awesome" my restaurant was and then pulling out the rug of sinewy lettuce and watching them fall on the ketchup-stained floor while I sit back in some corporate office with my feet up on a desk adorned with a WalMart frame containing a holiday portrait of my wife and 1.8 children wearing clothes from the GAP and Old Navy laughing gleefully to myself watching porn on the web after office hours thinking of drinking myself into a stupor and taking a long walk off a short overpass.
If the latter, it's a flailing testament to your organization's lack of ability to conceive of anything to capture the hearts and minds of the shuffling automatons that are one thread removed from just repeatedly bumping into the plate glass like a moth to a porch light until they summon up millennia of evolutionary Jungian percepts to grasp the handle of the door and pull while you raise a cold Miller Genuine Daft with your marketing team at putting another one over on the folks who thought that your regular burger/double burger/double cheeseburger/quarter pounder with cheese/triple cheeseburger and applewood smoked bacon artery hardening confection wasn't good enough... of course it wasn't good enough. If it was good enough, there would be no room for awesome.
But it's only for a limited time! Crap! You mean I'll never be able to savour the bourbon soaked ketchup sauce and sponge-nion rings that make up this colossus of awesomeness? I better hop in practical yet affordable sports utility vehicle and buy one of these right away, because someday when I write my novel, I'll never be able to complete this chapter on my life unless I can say I tasted the awesome. In fact, that's what I'm going to name that chapter of the autobiography. It's going rest somewhere between "Where's the Beef" and "Two All Beef Patties, Special Sauce, Lettuce, Cheese, Pickles, Onions on a Sesame Seed Bun". The title of the entire book will be called Had it MY Way! I'll be the most awesomest writer in the world!
