The minor league baseball logos may not be the best designed or, in some cases, even appropriate for a baseball team, but they are funny or evoke a smile.
1. Las Vegas 51s - notice the Star Trek font and the alien head with baseball stitching calling an homage to the the mysterious government installation "somewhere" in Nevada.
2. Montgomery Biscuits - C'mon people! It's a smiling biscuit with a butter pad tongue!
3. Modesto Nuts - They need the SlapChop soundbite "How do you like my nuts?" played over the public address at every game.
4. Lansing Lugnuts - Looks more like something out of Mad Magazine than a sports logo. Why the solitary jutting tooth on Mr. Lugnut?
5. Fort Wayne Tin Caps - It's an apple wearing an upside-down pot on its head. Throw in a melting clock and you could sell this at a college poster sale.
6. Savannah Sand Gnats - That's one buff sand gnat with one flaccid looking bat.
7. Jamestown Jammers - Meet the ancestor of the California Raisin or the cousin of the Fruit of the Loom mascot. I guess they couldn't get the rights to put a picture of Phish or Jerry Garcia.
8. Casper Ghosts - Not too friendly looking. The name was an obvious choice. The logo looks like something from a Misfits album... creepy!
We all take logos and design for granted and, quite frankly, I think we should. What I mean is that a logo should be like a referee in a hockey game, you know their doing their best when you don't even notice they're around.
By clicking the link under the picture above you'll be able to see the evolution of some 40 different corporate logos. I find SONY one of the most interesting merely because of their decided lack of major change over the past century. Almost all of the change in the SONY logo revolves around either slight squashing or elongation of the standard font. The great thing is that you know there's probably months of debate going into every proportional change to that font. The intense considerations that often go into the most miniscule tweaks to a logo makes them one of the ultimate forms of craft.
Know your audience and represent your entire brand in a scalable symbol that can be reproduced from one inch wide to a billboard.
And now... a word association exercise with fast food restaurants.
A&W... Root Beer
Arby's... Cheap Beef
Big Boy... Porn Star
Blimpie... Should be a Popeye character
Boston Pizza... Made in Canada
Burger King... Taste his Jewels
Chick-fil-A... Ben Folds
Church's Chicken... Holy Poultry
Dairy Queen... Soft Dip
Del Taco... Shortstop for the Dodgers
Domino's Pizza... Greazza
Dunkin' Donuts... Hamlet's Stepfather's Snack Choice
Carl's Jr.... Who's Carl?
Fast Eddie's... Who's Eddie?
Harvey's... Oh! THAT Harvey!
IHOP... Syrupy
In-N-Out Burger... Porn Movie
Jack in the Box... Porn Movie
Kentucky Fried Chicken... Now with 99% REAL Kentucky!
Krispy Kreme... One K word away from a Human Rights lawsuit, or Porn Name
L'il Caesar's... Side salad
Long John Silver's... Porn Star
McDonald's...................................... Sorry. My heart stopped.
Mighty Taco... Refried for your protection.
New York Fries.....................................................................
Panda Express... Porn Movie
Pizza Hut... Kentucky Fried Crust
Pizza Pizza... Stutterers Delight
Popeyes Chicken & Biscuits... Spinach be damned.
Quiznos... Toasty.
Red Rooster... Porn Star
Starbucks... Frak You
Subway... Scrape gum off before you eat.
Taco Bell... 100 Ways to enjoy beef, torillas and cheese.
TCBY... Takin' Care of Business Yo!
Tim Hortons... Hears a Who
Wendy's... Frosty
White Castle... My hands look HUGE!
Wimpy... NOT a Porn Name
